NY Entrepreneur Looks to Open Upscale Pizza Outlet on Barracks Row – Seeks Exception To Ban on Fast Food Restaurants
by Larry Janezich
Steve Salis, a New York-based entrepreneur with four years of experience in hospitality management, consulting, and event production, announced at last night’s ANC6B meeting that he has begun the process of seeking an exception to the establishment of a fast food restaurant on Barracks Row. He termed the restaurant – which would be at 415 8th Street in the space formerly occupied by China Wall – “a quick-casual pizza concept featuring made to order personal pizzas.” The concept is similar to that of Chipotle Mexican Grill, which would be next door. This is the first restaurant in what Salis hopes will be a fast-casual pizza chain.
Subsequently, Salis said, “[w]e are a fast-casual pizza concept; focused on creating customizable made to order personal gourmet pizzas, using top quality fresh ingredients. We are not in the slice game or in the take-out/delivery business. Our goal is to bring a high quality product to the customer in a timely manner.” He estimates that ten percent of the business will be carryout.
Salis won’t reveal the name of the new establishment since it is undergoing the trademarking process. He said he would like to serve beer and wine but understands the sensitivities in the neighborhood, “so there are some things what would have to be worked out.” If everything goes according to plan, the restaurant could open in spring of 2012.
Mr. Salis worked for top hospitality clients before starting his own hospitality and marketing company in 2006, serving as a consultant to such organizations as China Grill Management, Riese Restaurant Corporation, and Food Scope. He is currently a managing partner in a successful West Village boutique bar called Su Casa, where he personally handles the operations, marketing, and promotion of the business. He is also a partner and executive producer of This Is Burlesque, a riotous and racy supper club show, proclaimed “The best of Burlesque” (AM NY).